Corporate Art

Art is too often considered a medium to visually entertain its audience. While it does this, the artist may have greater goals they want to achieve with their work. In the case of  this sculpture in Spain that was commissioned by Huwei, a cell phone manufacturing company, their sculpture is a Pegasus statue made of an iron rod frame covered in their Ascend D Quad smart phone. This artwork was meant to be used to increase awareness of their new product. Many will critique corporate art as an act of selling out an artist’s personal practice in order to make money. Nonetheless, art is art no matter how you slice it and is open for any audience for interpretation.

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About Hunter Lee

I am a volunteer for Kollaboration Toronto

Posted on August 18, 2012, in Daily Dose and tagged , , , . Bookmark the permalink. 1 Comment.

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